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10 MINS

Start-up business planning

In previous guides we've looked at developing your ideas. This guide is about turning your idea into a concrete, operating project. This requires a step up in the level of detail that you will need to develop for your business model. This guide will cover the headline issues and refer to other relevant guides for more detail.

2 MINS

Understanding your target audience and defining your value proposition

Now that you're ready to turn your idea into a reality and begin defining your business model, it's time to think about how you will market your products or services. Marketing is a much broader topic than many people imagine. Most people would probably define marketing as advertising, PR and sales; but the true concept of marketing is much broader and a key part of any organisation. created:

6 MINS

Stakeholder engagement and building networks

Stakeholders are all the people that your social enterprise has an impact on or connection to. This could include your funders, your clients, customers, beneficiaries and supporters. The range of different stakeholders is discussed elsewhere in this toolkit.

10 MINS

Determining the right legal structure for your social enterprise

This guide explores the typical legal structures that are used in the social enterprise sector, the core advantages and disadvantages of the respective structures, and the key issues for consideration when deciding on the right legal structure for your organisation

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